Brand and performance are not separate problems.
I help founders align the story with the system and hit escape velocity.
What got you here won't get you there.
Growth created complexity. Now you have more people pulling in more directions, and the vision that got you here is getting lost in the noise. I help founders tie the story back to results and build a system that keeps the whole team aligned.
Escape velocity.
It's the moment growth stops grinding and starts compounding. When the business shifts from "working" to "valuable." Most brands never get there because they're optimizing tactics instead of aligning strategy. I help founders find that inflection point and build the system that sustains it.

How I work
Bootcamp to get aligned. Optional retainer to stay aligned. Your team develops skills and stays on track.
About me
I'm a storyteller who understands growth levers. That's why I've been able to take three very different brands from zero to nine figures: MeUndies, Ritual, and Sundays for Dogs. I fled LA to live in the midwest with my family and play golf in my spare time.











