We are the bulletproof vest to your direct-to-consumer strategy.
I'm Dan, and I spent the last 10 years leading marketing + growth at Ritual and MeUndies from $0 to nine figures. Recently, the King Marketing team and I have helped build some of the internet's most successful direct-to-consumer brands — our experience is second to none.
King Marketing is designed with the premise of what I wish I had in an outside partner while I was trying to grow my own brands. I've been in your shoes and can empathize with your challenges, and I understand your desire to remain lean and efficient - we’ve built multiple brands during the early-stage growth phase and are designed to help you do the same.
We fit seamlessly into your team and enable you to do more with less.
Ways to work with us
Fractional CMO (waitlist)
Access to marketing leadership
You, your executives, and marketing team have access to me and my team via Slack, email, and phone. Includes leading (or co-leading) marketing strategy, guiding annual planning and OKRs, providing access to a vetted network of partners, interpreting data, advising you on critical decisions, coaching you through key projects, and more. We work in this capacity with no more than 3 brands at a time.
1-Month Strategy Bootcamp (limited availability)
Access to Dan and the KM team for 30 days
The bootcamp is designed to establish a strategic north star, backed by qualitative and quantitative analysis, and a reporting operating system to guide you forward. We will work closely with you and your team to learn the business from both the marketing and financial standpoint, identify the important levers, and put 100% of our energy into strategy. At the end of the bootcamp, we will provide a plan tailored specifically for your company that identifies the strategic north star for growth and how to execute on it. You and your team will have access to me and my team via Slack and email for 30 days after the bootcamp to make sure you are on the right track.
Advisory Office Hours (limited availability)
Access to Dan on an hourly basis (capped at 3 hours per month)
If you want to meet with me one-on-one for strategic discussion and/or planning this is the perfect option for you. You or your team will send over an agenda and a pre-read before your scheduled call and we’ll go through any questions, ideas, and/or concerns. You’ll have access to my knowledge, resources, and trusted network to help make the best decision for your brand – think of this as the quickest way to get started.
Some examples of our work
Outer is an outdoor furniture brand on a mission to get people outside.
Dan has been an advisor with Outer since the company launched in early 2020 and helped the brand grow 12x year over year. Outer has been named the fastest growing DTC brand by Business Insider.
I’m so thankful for the wisdom Dan has provided to me and to Outer at just the right moments this year. He’s nudged us away from some of our worst impulses, brought clarity to the chaos with such grace, and provided us with invaluable counsel as we worked to navigate our toughest, most sensitive challenges. Dan’s strengths arise not only from his exceptional command of consumer marketing but really from his understanding of business, startups, and most importantly, people. He understands the people in the room and the ones shopping for our products. I would invite Dan to any table of executives I was leading and expect his presence to be invaluable.
— Patrick, COO of Outer
Dan joined MeUndies and Ritual as part of their founding teams. Both brands are known for their innovative marketing efforts, customer centricity, and balance of sustainable multi-year growth with a drive toward profitability. Dan has been instrumental in helping achieve the above because he (and by extension, his marketing teams) blended performance and brand marketing into a cohesive, scalable strategy. His ideas have been covered by Fast Company, ESPN, and Adweek.